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Branding & Positioning

//, Design/Branding & Positioning
Branding & Positioning 2018-04-08T15:01:00+00:00

Project Description

Importance of Branding

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.

Visual A

Visual B

Some Marketing Material Design Portfolio

Skills Needed

  • Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with client.
  • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
Project Planning 98%
Graphic Design 92%
Branding 96%
Multimedia 98%

Initial Concept Planning

The concept plan signals a commitment to a diligent planning effort by organising and documenting the intentions of the company. The concept plan precedes the writing of a business plan and establishes the foundation for its development.

Drafts & Revisions

So why is a good delivery so important? We’ve learned that a good concept can only go so far without the proper visual presentation and storytelling. You have to go beyond a single JPG showing the logo because that will not allow you or your client to get a real grasp on the full potential of a particular design.

Final Delivery

So why is a good delivery so important? We’ve learned that a good concept can only go so far without the proper visual presentation and storytelling. You have to go beyond a single JPG showing the logo because that will not allow you or your client to get a real grasp on the full potential of a particular design.

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Strong Brands

Your brand is one of your company’s most valuable assets. It communicates what you do, what you stand for, what your values entail, your personality, and together, it shapes your consumers’ perception of who you are.

Excellent Results

While every company dreams of having a market-dominating brand, it takes time, effort, and investment to build one. The benefits, though, of building and maintaining a strong brand, are endless: customer recognition, word of mouth, customer loyalty, enhanced credibility and ease of purchase.

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